Most start-up courses target and are tailored to young entrepreneurs. Given our increasing healthy life years, however, more and more seniors are considering a second career and wish to create start-ups, which is shown to be beneficial for wellbeing and health.
In this activity, we will fill this gap and train them to start their own businesses in healthy living and active ageing. In 8 weeks, they will follow an adaptive, individual learning pathway and learn essentials about entrepreneurship.
We aim for two target groups:
1. 50+ individuals that are unemployed and
2. Retirees that wish to work again.
The first group has been shown to be concerned about their future retirement and income diversification. Senior entrepreneurs are the fastest growing group of entrepreneurs (https://ec.europa.eu/growth/smes/promoting-entrepreneurship/we-work-for/seniors_en). We give them an opportunity to reduce the risk of financial vulnerability and ageism that may result in employment disadvantages.